Entrepreneurs are supposed to have insights that others don’t have and we’re supposed to be good judges about which entrepreneurs and executives have both the most clever ideas and the right skill sets to do transformational things against all odds.
To Google, the Echo isn’t just another speaker. It’s part of a bigger move away from text- and app-based interfaces that require users to seek out information to voice-based systems that offer more natural interaction. In other words: It’s what’s next after Google’s search bar — and it’s made by a competitor.
*Competing in a time of great change.