“I put myself in the mind of the consumer and think, ‘What questions do I have unanswered?’”
Handley, Ann; Chapman, C.C. (2010-11-11). Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) (p. 11). Wiley. Kindle Edition.
*Was looking around in my Kindle library at the book Content Rules and found the passage above as one I previously highlighted. This way of thinking will allow one to become a trusted resource that is seeking to provide great service to the customer. It’s not clear why this way of thinking is so rare in business and other aspects of life.