Was just reading a post on Tech Crunch about the new Business Week iPad app. One of the complaints was that the content of the app is updated once per week, just like a real magazine.
Post all the writings of their talent in the app as it is completed. Then, based on the user data and feedback from the users of the iPad app, adjust what stories are featured in the magazine. This could be done with the top five articles that readers have rated highest. This could be highlighted in a page that explains what the stories are and where readers can find them in the magazine. Magazine readers may find this curation by the crowd to be of considerable value.
The Wall Street Journal and The New York Times have a similar feature in what published articles were most emailed, read or shared. Example links are below.