Jun 192012
 

The repetition of an idea, product or service. Getting to sold.

The Twitter account of Joe Navarro is one that I’ve been following for a while. The tweet below is the point of contact that spurred action by me to visit Audible to look for his book. I’ve had many impressions about it and this was the one that made consumer action happen.

 

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Listening to the sample on Audible, click image above to visit the page, persuaded me to add this audio book to my library.

A free sample of the real thing might be exactly what people need. Getting people to the place where they need to be to sample is usually the main issue. In the case of digital goods and services, it’s perhaps easier because the place is right where the user is. No need for them to get to a particular location.  

Audio book purchased and downloaded to my computer. Look forward to listening to the whole book. 

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