Sep 012012

September 1, 2012  ~ 1:15:49 AM


Why are there so many of them? Is the amount overwhelming the people that see them? Is there something called ad blindness? 

Maybe websites should make ads more scarce… the ads that matter are the ones that are aligned with the viewer and the seller on the same page.


Perhaps firms could create a less intrusive ad experience is the consumer will provide some demographic data …

Advertiser: We really do only want to show ads that matter to you.

Viewer: Less ads? And the ones you show me will be relevant? And awesome too?

Advertiser: Yes, less ads. More relevant because if you are not in a typical buyer profile you will be excluded from seeing the ad. Regarding you comments on awesome, we can’t make any promises. If we have ads for products and services that are relevant to you, that would be a nice departure from current adverting practice, would it not?

Viewer: Indeed.


Notes: Thinking of this from a digital website ad perspective. Perhaps there would be a standard online identity service that you would load up with personal information and sites that promise privacy, less ads and get to use this to ensure a better user experience. This could be applied to newspaper and magazines in print, maybe.

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