The Washington Post writes about Safeway, Safeway enhances its club card rewards program, and how they are using an app to drive consumer loyalty.
Safeway is taking its rewards program a step further with Just For U, an online and mobile coupon application that tailors discounts based on a customer’s shopping history.
Oddly, the Safeway app in the iOS App Store was last updated April, 30, 2012. The version number is 188.8.131.52. Is this the app this story is highlighting?
Hmmmm, maybe the app is called Just For You. It’s unclear at the moment. How many people will keep looking? Will this lead to more people looking for assistance from Safeway? Will the store employees make excuses about how this was rushed and not communicated clearly?
The article would have been more helpful if there was a direct link to the app. Perhaps there is some sort of Washington Post policy against doing so.
Screen capture images from an iPhone in the iOS App Store.
JUST FOR U