Mar 312011
 

IMG00131-20110331-1332

Talk about an interruption ad. This one interrupts before you even have a chance to start reading the paper.

  • It got noticed
  • First reaction, this looks dumb, who would put an ad right on the product?
    • It was super simple to remove. +1
  • Whoever made the actual peal sticker marketing product seems to have done a good job.
    • Fast and easy removal is critical to not make the customer angry
Mar 312011
 

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We spell it D. E. T. R. O. I. T!

Clicking on the ad link leads to a site representing METRO DETROIT AREA VOLVO RETAILERS

Mar 242011
 

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Clicking leads to this URL.

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Full URL is below.

http://www.facebook.com/?campaign_id=153690914645000&keyword=reunite+friends&placement=broad&creative=6648404084&extra_1=3951e84c-b1ec-1fa9-937a-000070227fe3

*This was seen in the Foursquare notification email filter page of Gmail.

Questions for thought

How many people in the US over the age of 13 do not yet have a Facebook account?

Is this still a market big enough for Facebook to place ads against?

Is Facebook finding people who join via Gmail ads to be profitable?

Are they using a lifetime customer value as part of their customer acquisition strategy?

  • If so, what is the time frame they are looking at?
Mar 102011
 

As I was checking the weather radar this evening I noticed an ad at the bottom of the page, see banner images at the bottom of each of the images nearby. Apparently the iTunes Store from Apple will rent movies before they hit the theatre. There is a bit of a price premium, but if more than one person was going to the theatre, the $9.99 price to see it early is cheaper in most cases.

This could become an interesting play on exclusivity. The question I have is, is there a limit on the total number of households that can buy in on this deal? Some amount of exclusivity might drive word-of-mouth especially if there is a number that continues to fall towards zero as people buy the offer from iTunes.

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What if people could buy in on this even after it is in theatrical release for the same price …

  • Would total revenue be higher because of this unique distribution model?
  • Will more seats be sold in theatres because this distribution model starts a conversation?

Hopefully this is an issue to revisit in April as the movie is in theatres.

NOTES:

Movie: Ceremony via IMDB.com

This bottom banner as was seen in the AccuWeather app for iPad on March 10, 2011.