Apr 072013
 

A VC: Feature Friday: Places People Go Next: “So a few weeks ago, I was stunned to be told by Foursquare that the ice cream shop I had just stepped into was the most popular place people go to right after the japanese restaurant I had just left. “

(Via.)

QUESTIONS

  • How will people (businesses use this)? 
  • Will they try to intercept people that are leaving the bar and heading for some late night food? 
  • Will someone give them coupons to try the restaurant (diner) just around the corner? 
  • Will this drive actual business? 
  • Will this business be more cash flow positive after interception costs?
Mar 242011
 

ScreenClip(41)

Clicking leads to this URL.

ScreenClip(42)

Full URL is below.

http://www.facebook.com/?campaign_id=153690914645000&keyword=reunite+friends&placement=broad&creative=6648404084&extra_1=3951e84c-b1ec-1fa9-937a-000070227fe3

*This was seen in the Foursquare notification email filter page of Gmail.

Questions for thought

How many people in the US over the age of 13 do not yet have a Facebook account?

Is this still a market big enough for Facebook to place ads against?

Is Facebook finding people who join via Gmail ads to be profitable?

Are they using a lifetime customer value as part of their customer acquisition strategy?

  • If so, what is the time frame they are looking at?