Mar 112012
 

Thought it might be worth documenting how a Lanyrd email from a few days ago became my path to awareness about the Kalamazoo X Conference (Saturday, April 21, 2012). Lanyrd is a way to see which of your online (and possibly real) friends are attending or speaking at an event.

More information about the Kalamazoo X Conference can be found here and here.

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Mar 242011
 

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Clicking leads to this URL.

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Full URL is below.

http://www.facebook.com/?campaign_id=153690914645000&keyword=reunite+friends&placement=broad&creative=6648404084&extra_1=3951e84c-b1ec-1fa9-937a-000070227fe3

*This was seen in the Foursquare notification email filter page of Gmail.

Questions for thought

How many people in the US over the age of 13 do not yet have a Facebook account?

Is this still a market big enough for Facebook to place ads against?

Is Facebook finding people who join via Gmail ads to be profitable?

Are they using a lifetime customer value as part of their customer acquisition strategy?

  • If so, what is the time frame they are looking at?
Feb 092011
 

While checking email this evening I noticed a job ad at the top of the Gmail inbox. See image nearby. So, I think maybe I’ll know someone that might be a fit, I click on the ad and end up at the page below, there are no jobs listed.

Ad in Gmail

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Ad link destination

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Perhaps the job listings were down for the moment. You might try the link above the screenshot later to see if the jobs are correctly displayed.

If the jobs are not showing because there are no job opening, there is money being wasted on advertising. Perhaps this is a ruse where hungry job seekers seek a job, none are listed and highly interested people take action. Some things they might consider are as follows.

  • Email the firm inquiring about jobs
  • Check their LinkedIn account for connections to the firm
    • Take action based on findings
  • Calling the firm cold and having a story that is interesting and compelling to the gatekeeper who answers.

Sometimes firms place barriers in the way to filter out candidates. If small barriers prevent further action, that candidate is probably not suitable for the job.