Jul 012018
 

McDonald’s U.S. fast-food market share has eroded. Last year’s 14.7 percent was down from 17.4 percent five years ago, according to researcher Euromonitor.
— Read on www.bloomberg.com/news/articles/2018-06-26/-seinfeld-ploy-could-bring-back-mcdonald-s-missing-morning-mojo

Mar 142016
 

RetailWire Discussion: McD’s first loyalty program will come with free fries:

“My Starbucks Rewards has 11.1 million members”

*Interesting. First time I’ve seen a number for this.