Sep 102019
 

McDonald’s acquires AI company trying to automate the drive-thru:

“McDonald’s said Tuesday it has agreed to acquire a company that is trying to automate the drive-thru. It’s the fast-food giant’s third tech-focused deal this year.

Apprente, a Silicon Valley company founded in 2017, uses artificial intelligence to understand drive-thru orders, which could cut down on service times. McDonald’s said the technology also could be used someday in its self-order kiosks and mobile app.”

*Not only can technology be used to show people different menu items based on time of day to increase order size, AI could be used to reduce labor costs.

Jul 012018
 

McDonald’s U.S. fast-food market share has eroded. Last year’s 14.7 percent was down from 17.4 percent five years ago, according to researcher Euromonitor.
— Read on www.bloomberg.com/news/articles/2018-06-26/-seinfeld-ploy-could-bring-back-mcdonald-s-missing-morning-mojo

Mar 142016
 

RetailWire Discussion: McD’s first loyalty program will come with free fries:

“My Starbucks Rewards has 11.1 million members”

*Interesting. First time I’ve seen a number for this.