Month: June 2012

Detroit: Then, Now & the FUTURE

by dldamore

 

June 27, 2012
11:46 AM

Looking for …????

A person that will give an oral presentation with multimedia support about the history of Detroit. This will cover the beginning of the city formation.

What are the benefits of this location? Still relevant?

Projections of future possibilities.
Inspiration for people to dream, start conversations and get people moving to make Detroit Great in the future.

Huge opportunity…

Lots of open spaces
Low cost of land acquisition.

Region has smart and talented people. The need is to create a place where these people can come together to create.

Serendipity of people… Bring the right people together at the right time, BOOM! Something beautiful can start.

An IDEA → REALITY. ← MORE IDEAS, More improvements in reality. Ideas and improvement leads to opportunity.

Value creation.

11:52 AM

 

NOTES: This was written as an idea for a presentation by a person to give to 50 +/- 40 people. Inspired while reading the Wikipedia page for Detroit. The post was written with a flow of thoughts. Little editing was done. It is mostly typed as the ideas appeared to me. 

The idea is that there are things we can learn from the past about the present and how to make a better future.

Value creation: Read this as being jobs for people and organizations. Jobs to be done if you will. Some things need to be done but the people needing it done don’t know it yet. It’s up to creators to build first and create value and thereby spur demand from customers. 

We don’t know who the RIGHT people are in advance. 

Impression Leads to Action – Twitter to Audible

by dldamore

The repetition of an idea, product or service. Getting to sold.

The Twitter account of Joe Navarro is one that I’ve been following for a while. The tweet below is the point of contact that spurred action by me to visit Audible to look for his book. I’ve had many impressions about it and this was the one that made consumer action happen.

 

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Listening to the sample on Audible, click image above to visit the page, persuaded me to add this audio book to my library.

A free sample of the real thing might be exactly what people need. Getting people to the place where they need to be to sample is usually the main issue. In the case of digital goods and services, it’s perhaps easier because the place is right where the user is. No need for them to get to a particular location.  

Audio book purchased and downloaded to my computer. Look forward to listening to the whole book. 

Safeway

by dldamore

The Washington Post writes about Safeway, Safeway enhances its club card rewards program, and how they are using an app to drive consumer loyalty.

Safeway is taking its rewards program a step further with Just For U, an online and mobile coupon application that tailors discounts based on a customer’s shopping history.

Oddly, the Safeway app in the iOS App Store was last updated April, 30, 2012. The version number is 1.1.2.8. Is this the app this story is highlighting?

Hmmmm, maybe the app is  called Just For You. It’s unclear at the moment. How many people will keep looking? Will this lead to more people looking for assistance from Safeway? Will the store employees make excuses about how this was rushed and not communicated clearly?  

 

The article would have been more helpful if there was a direct link to the app. Perhaps there is some sort of Washington Post policy against doing so. 

 

Screen capture images from an iPhone in the iOS App Store.

SAFEWAY

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JUST FOR U

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