Month: September 2012

Apple iPad – Larger Size

by dldamore

Thought about tweeting the text below.

When is the BIGGER iPad coming out? Is it 12”, 13”, 14” or 15”? And you were thinking they were expanding smaller? #iKnowNothing 😉

There has been a lot of chatter that an Apple event in October will introduce a new smaller iPad device. Well, in the not to distant future Apple might discover a market for an iPad even bigger than the current 9.7″ model. Time will tell if this is reality or just a dream.

 

Current laptops from Apple come with screen sizes of 11″, 13″, and 15″. The power of three?

The Future of Reading?

by dldamore

The Future of Reading?

Recently, Amazon released new Kindle models. With this introduction Amazon is beginning a push to integrate their Kindle e-books with their Audible audio books. Recently, I’ve noticed that if you buy the Kindle version first, you can purchase the corresponding audiobook version for a greatly deducted price. As I recall, the deal would be about $16. The idea is that you can read an e-book and switch to the audio version for listening on the go. The beauty is that the version are synced. Meaning, the versions can pick up where you left off in the other format. 

How will combination ebooks and audio books change the face of learning? Some people find it hard to sit for long periods of time reading a book. If, after an hour of reading it might be useful to get up and go for a walk… and, while you are out, continue listening to the book you were reading.

 

Bottom Line

This is an idea that will shape the future. 

 

Notes:

This is a quick post. There may be some incomplete thoughts and other typographical errors. This was written while listing (live) to Amplified, the 5by5 podcast with Dan Benjamin and Jim Dalrymple. iOS 6 comes out later today.

 

Two Ways to Success …

by dldamore

Two types of magic

Create once – Shortage is way below demand skyrocketing price. Example – art as done by the masters.

Create once – Replicatible and sellable to many people. Low prices can keep out competition. The low cost of replication is cheap. Digital bits are nearly free. No capital required to buy land and build a factory. Just a few or just one person to manage.

On Ads – Online …

by dldamore

September 1, 2012  ~ 1:15:49 AM

Ads.

Why are there so many of them? Is the amount overwhelming the people that see them? Is there something called ad blindness? 

Maybe websites should make ads more scarce… the ads that matter are the ones that are aligned with the viewer and the seller on the same page.

 

Perhaps firms could create a less intrusive ad experience is the consumer will provide some demographic data …

Advertiser: We really do only want to show ads that matter to you.

Viewer: Less ads? And the ones you show me will be relevant? And awesome too?

Advertiser: Yes, less ads. More relevant because if you are not in a typical buyer profile you will be excluded from seeing the ad. Regarding you comments on awesome, we can’t make any promises. If we have ads for products and services that are relevant to you, that would be a nice departure from current adverting practice, would it not?

Viewer: Indeed.

 

Notes: Thinking of this from a digital website ad perspective. Perhaps there would be a standard online identity service that you would load up with personal information and sites that promise privacy, less ads and get to use this to ensure a better user experience. This could be applied to newspaper and magazines in print, maybe.