Interesting Amazon Pharmacy ad as seen on the New York Times website.
Wonder how big of a push they are making? Pharmacy is a huge market. Will have to explore how they are doing differentiation and going above and beyond what other retail vendors are providing to consumers.
This ad was a full width browser ad on a desktop computer. Haven’t watched the video embedded in the ad yet.
September 1, 2012 ~ 1:15:49 AM
Ads.
Why are there so many of them? Is the amount overwhelming the people that see them? Is there something called ad blindness?
Maybe websites should make ads more scarce… the ads that matter are the ones that are aligned with the viewer and the seller on the same page.
Perhaps firms could create a less intrusive ad experience is the consumer will provide some demographic data …
Advertiser: We really do only want to show ads that matter to you.
Viewer: Less ads? And the ones you show me will be relevant? And awesome too?
Advertiser: Yes, less ads. More relevant because if you are not in a typical buyer profile you will be excluded from seeing the ad. Regarding you comments on awesome, we can’t make any promises. If we have ads for products and services that are relevant to you, that would be a nice departure from current adverting practice, would it not?
Viewer: Indeed.
Notes: Thinking of this from a digital website ad perspective. Perhaps there would be a standard online identity service that you would load up with personal information and sites that promise privacy, less ads and get to use this to ensure a better user experience. This could be applied to newspaper and magazines in print, maybe.
When people tell friends about products and services that turn out to be crappy, the relationship suffers, trust is eroded away. That same erosion of trust happens to companies that associate with or promote low quality products and services (ads).
Ads like those pictured above are not doing readers any favors. One might even say, ads like these damage the brand of The Wall Street Journal.
*The screenshot of ads above were from the right sidebar of the Wall Street Journal website on 2/28/2011 at 12:15 P.M. EST.
The screenshot above indicates that both Groupon and Living Social are targeting the Detroit market where I live. Looks like Groupon prefers the terms “Detroit Coupons” and that Living Social prefers “Detroit Deals.” It is unclear what keywords Groupon is using. Perhaps their AdWords budget for the day was expended and not reset for the new day. Seems odd that they did not come up in any of the searches. Living Social came up as the top ad or the only ad on four variations of those search terms.
Example Google searches for those terms
D.L. Damore 