App

Safeway

by dldamore

The Washington Post writes about Safeway, Safeway enhances its club card rewards program, and how they are using an app to drive consumer loyalty.

Safeway is taking its rewards program a step further with Just For U, an online and mobile coupon application that tailors discounts based on a customer’s shopping history.

Oddly, the Safeway app in the iOS App Store was last updated April, 30, 2012. The version number is 1.1.2.8. Is this the app this story is highlighting?

Hmmmm, maybe the app is  called Just For You. It’s unclear at the moment. How many people will keep looking? Will this lead to more people looking for assistance from Safeway? Will the store employees make excuses about how this was rushed and not communicated clearly?  

 

The article would have been more helpful if there was a direct link to the app. Perhaps there is some sort of Washington Post policy against doing so. 

 

Screen capture images from an iPhone in the iOS App Store.

SAFEWAY

IMG 3939 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

IMG 3938

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

JUST FOR U

IMG 3940

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Edge Case Features

by dldamore

May 14, 2012
12:15 PM
Edge case features.

A feature that a small, very small subset of people would love your app to have. Uncommon request.

Maybe this is one of the ways to stand out in a crowded market.

Also, this feature might be totally awesome if more people saw it in use and understood the value created by a seemingly off the wall feature request.

Who would want that feature?

Ohhhhhhhh, oh, WOW!

12:17 PM

 

Note: The above was inspired by a conversation that Marco Arment, @marcoarment, and Dan Benjamin, @danbenjamin, were having early in the live broadcast of Build and Analyze episode 77.  <– Show notes should be available after the show is over.