Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader

Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader: Brent Schlender, Rick Tetzeli: 9780385347402: Amazon.com: Books:

 

There have been many books—on a large and small scale—about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others. 

Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about …

*This book looks like a winner.

What is lock-out?

What is lock-out?:

There’s a reason big companies don’t create new stuff, they are subject to rules that individual creators aren’t. They aren’t free to try new ideas out.

*Innovation is on the side of startups. 1,000 startups can try multiple ideas and iterations to find product market fit. The incumbent firms have no idea on how to effectively find what is next.