This year I completed the reading of thirty books. They are on the bottom shelf of a bookcase in the order they were completed from left to right.
- The Art of The Start
- Getting Real
- Unleashing The Ideavirus
- Radical Careering
- The 1% Windfall
- Linchpin
- The 22 Irrefutable Laws of Branding
- Borrowing Brilliance
- Thought Leaders: Insights on The Future of Business
- The Open Brand
- Hackers & Painters
- Drive
- Built to Last
- Valley Boy
- Free Prize inside
- Small Giants
- Delivering Happiness
- Swim With The Sharks
- Whale Done
- The Long Tail
- The Art of Non-Conformity
- Unmarketing
- Project 50
- American Steel
- Bo’s Lasting Lessons
- Angel Customers & Demon Customers
- Rework
- Serious Play
- Mirror Worlds
- The New Rules of marketing & PR
One of the things I realized in the past few days is that the number of books to be read is at about 60. These are books I’ve bought and want to read. More books are on the way too. A soft target of 60 books for 2011 seems unreasonable, but I’d like to go for it. If 52 are read that will be a win. 39 or fewer completed would be a disappointment. It will probably be a good idea to start reading the next book tomorrow, Saturday January 1, 2011.