Profitability

Unilever to Spin Off Ben & Jerry’s and Cut 7,500 Jobs – The New York Times

by dldamore

Unilever to Spin Off Ben & Jerry’s and Cut 7,500 Jobs – The New York Times:

The ice cream division faced the highest input-cost inflation in Unilever’s portfolio last year, the company said in an earnings report last month. It passed on some of those costs to consumers, prompting them to buy less or switch to cheaper brands, leading to a “disappointing year with declining market share and profitability,” the company said.

Facebook Ad in Gmail

by dldamore

ScreenClip(41)

Clicking leads to this URL.

ScreenClip(42)

Full URL is below.

http://www.facebook.com/?campaign_id=153690914645000&keyword=reunite+friends&placement=broad&creative=6648404084&extra_1=3951e84c-b1ec-1fa9-937a-000070227fe3

*This was seen in the Foursquare notification email filter page of Gmail.

Questions for thought

How many people in the US over the age of 13 do not yet have a Facebook account?

Is this still a market big enough for Facebook to place ads against?

Is Facebook finding people who join via Gmail ads to be profitable?

Are they using a lifetime customer value as part of their customer acquisition strategy?

  • If so, what is the time frame they are looking at?