Pandora Thinks It Knows if You Are a Republican – WSJ.com

Pandora Thinks It Knows if You Are a Republican – WSJ.com:

“The company matches election results with subscribers’ musical preferences by ZIP Code. Then, it labels individual users based on their musical tastes and whether those artists are more frequently listened to in Democratic or Republican areas.”

*The next election cycle has already started. Message targeting for votes. Could be used to suppress votes, via negative messaging, for competing candidates too.

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