Apple iPhone Privacy Changes Lead to Layoffs at Retail Tracking Startup Nomi | Re/code

Apple iPhone Privacy Changes Lead to Layoffs at Retail Tracking Startup Nomi | Re/code:

… repeat visitor information was mainly gathered by keeping track of an iPhone’s MAC address — the 12-character identifier that is broadcast when a phone is searching for nearby Wi-Fi networks. The problem for Nomi, and others in the space, is that Apple will start randomizing that number in iOS8 …

*Things change.

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