Shifting Consumer Options

How Google Plans to Take Down Amazon’s Echo (EXCLUSIVE)

To Google, the Echo isn’t just another speaker. It’s part of a bigger move away from text- and app-based interfaces that require users to seek out information to voice-based systems that offer more natural interaction. In other words: It’s what’s next after Google’s search bar — and it’s made by a competitor.

*Competing in a time of great change. 

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