What If your only options were Amazon, Walmart and Third Wave stores? – WayfinD:

“Third Wave retailers take the best of mom & pop shops and mass retailers to create an experience that is emotional, meaningful and provides a social ethos. It’s a combination of local service and product knowledge coupled with innovation, co-creation and a significant brand expression. It’s where quality reigns over price and customers feel an emotional connection to the brand within a physical or online space.”

*Something to think about. Especially as it seems Amazon is really growing across many retail categories. Walmart is huge but Amazon is growing rapidly.