It’s hard to overstate the multigenerational appeal of the shoes. Hoka is still small, relative to juggernauts like Nike or Reebok. Mr. Doolan says that the company has only 440 individual unique shoes for men and women in different colors and widths. (A Harvard project estimated that Nike has 10,000.) Somehow, though, the shoes have crossed into the mainstream.

https://www.nytimes.com/2023/04/05/style/hokas-fashion.html?smid=nytcore-ios-share&referringSource=articleShare

Interesting article. A friend of mine introduced me to Hoka somewhere in 2014-2017. Maybe it’s time for me to check this brand out for real.