Amazon Prime Video will have ads starting early 2024 : NPR:
Amazon Prime Video unveiled plans to introduce advertisements during shows and movies starting early next year — becoming the latest streaming service to embrace ads to keep its business growing.
*Seems we are entering an era where we will get to see human behavior in action soon. WHat are the tradeoffs the customer is considering? Are they keeping excess value now? Is $3 or so a month per streaming service too much? Will consumers drop service in the face of increasing costs?
**Here is how I think it will play out for me. Currently Netflix and Prime Video are subscribed to. AppleTV+ was in the mix for free for a while and I think I later paid to see one program that I found awesome. Once that show and the two seasons were done the servcie was dropped. Seasons 3 is coming soon so it may get back in the mix once all the episodes are dropped.
***Could I live without NFL football on Thursday nights? I believe I could. So if the price goes up 25% or so I’d consider dropping. The schedule I am subscribed to is not by calendar month. Netflix has been canceled before and there may come a time it will be cancelled again even in the face of higher future costs. I believe I am on an old price plan that is no longer available.