No Twitter URL?
Wonder where it needs to be put in so it shows up.
Commentary
Two Ways to Success …
Two types of magic
Create once – Shortage is way below demand skyrocketing price. Example – art as done by the masters.
Create once – Replicatible and sellable to many people. Low prices can keep out competition. The low cost of replication is cheap. Digital bits are nearly free. No capital required to buy land and build a factory. Just a few or just one person to manage.
On Ads – Online …
September 1, 2012 ~ 1:15:49 AM
Ads.
Why are there so many of them? Is the amount overwhelming the people that see them? Is there something called ad blindness?
Maybe websites should make ads more scarce… the ads that matter are the ones that are aligned with the viewer and the seller on the same page.
Perhaps firms could create a less intrusive ad experience is the consumer will provide some demographic data …
Advertiser: We really do only want to show ads that matter to you.
Viewer: Less ads? And the ones you show me will be relevant? And awesome too?
Advertiser: Yes, less ads. More relevant because if you are not in a typical buyer profile you will be excluded from seeing the ad. Regarding you comments on awesome, we can’t make any promises. If we have ads for products and services that are relevant to you, that would be a nice departure from current adverting practice, would it not?
Viewer: Indeed.
Notes: Thinking of this from a digital website ad perspective. Perhaps there would be a standard online identity service that you would load up with personal information and sites that promise privacy, less ads and get to use this to ensure a better user experience. This could be applied to newspaper and magazines in print, maybe.
Kindle Book – The Innovator’s Solution
Have been really enjoying this book. Great value at $3.99.
Harvard Business Review, do you want to sell more articles?
July 19, 2012
12:39 PM
While reading a book on a Kindle electronic reader, it came to me that there is not an easy way to order, buy or read the reference materials at the end of each chapter. It would be great if there was a way to get a preview, order, buy and read the article inside the Amazon ecosystem.
Harvard Business Review, do you want to sell more articles?
Notes: The book is The Innovator’s Solution. There are a lot of articles that interest me in the chapter end notes. There seems no easy way to order and buy them yet.
Original title for this post: Reading Resources – Increasing Sales
Lubricity of Commerce
12:46 PM
Detroit: Then, Now & the FUTURE
June 27, 2012
11:46 AM
Looking for …????
A person that will give an oral presentation with multimedia support about the history of Detroit. This will cover the beginning of the city formation.
What are the benefits of this location? Still relevant?
Projections of future possibilities.
Inspiration for people to dream, start conversations and get people moving to make Detroit Great in the future.
Huge opportunity…
Lots of open spaces
Low cost of land acquisition.
Region has smart and talented people. The need is to create a place where these people can come together to create.
Serendipity of people… Bring the right people together at the right time, BOOM! Something beautiful can start.
An IDEA → REALITY. ← MORE IDEAS, More improvements in reality. Ideas and improvement leads to opportunity.
Value creation.
11:52 AM
NOTES: This was written as an idea for a presentation by a person to give to 50 +/- 40 people. Inspired while reading the Wikipedia page for Detroit. The post was written with a flow of thoughts. Little editing was done. It is mostly typed as the ideas appeared to me.
The idea is that there are things we can learn from the past about the present and how to make a better future.
Value creation: Read this as being jobs for people and organizations. Jobs to be done if you will. Some things need to be done but the people needing it done don’t know it yet. It’s up to creators to build first and create value and thereby spur demand from customers.
We don’t know who the RIGHT people are in advance.
Impression Leads to Action – Twitter to Audible
The repetition of an idea, product or service. Getting to sold.
The Twitter account of Joe Navarro is one that I’ve been following for a while. The tweet below is the point of contact that spurred action by me to visit Audible to look for his book. I’ve had many impressions about it and this was the one that made consumer action happen.
Listening to the sample on Audible, click image above to visit the page, persuaded me to add this audio book to my library.
A free sample of the real thing might be exactly what people need. Getting people to the place where they need to be to sample is usually the main issue. In the case of digital goods and services, it’s perhaps easier because the place is right where the user is. No need for them to get to a particular location.
Audio book purchased and downloaded to my computer. Look forward to listening to the whole book.
Safeway
The Washington Post writes about Safeway, Safeway enhances its club card rewards program, and how they are using an app to drive consumer loyalty.
Safeway is taking its rewards program a step further with Just For U, an online and mobile coupon application that tailors discounts based on a customer’s shopping history.
Oddly, the Safeway app in the iOS App Store was last updated April, 30, 2012. The version number is 1.1.2.8. Is this the app this story is highlighting?
Hmmmm, maybe the app is called Just For You. It’s unclear at the moment. How many people will keep looking? Will this lead to more people looking for assistance from Safeway? Will the store employees make excuses about how this was rushed and not communicated clearly?
The article would have been more helpful if there was a direct link to the app. Perhaps there is some sort of Washington Post policy against doing so.
Screen capture images from an iPhone in the iOS App Store.
SAFEWAY
JUST FOR U
IPhone Folders – App Management
Below are the first four screens from my iPhone. Folders are created in what one might call a job to be done fashion. For example, music related apps are in folders not surprisingly called Music, Music 2 and Music 3. See image two below.
Images below are in order from left to right from the device.
Not shown are screens five through eight. These pages are all individual apps that either don’t fit my job to be done methodology or don’t have a clear mission. In the case of page eight, that’s for apps that are pending deletion.
Note: Sometimes I call them screens and sometimes pages. Hopefully the that does not prove confusing. They are essentially the same thing. It just seems easier to use one term over the other in certain sentences.
Edge Case Features
May 14, 2012
12:15 PM
Edge case features.
A feature that a small, very small subset of people would love your app to have. Uncommon request.
Maybe this is one of the ways to stand out in a crowded market.
Also, this feature might be totally awesome if more people saw it in use and understood the value created by a seemingly off the wall feature request.
Who would want that feature?
Ohhhhhhhh, oh, WOW!
12:17 PM
Note: The above was inspired by a conversation that Marco Arment, @marcoarment, and Dan Benjamin, @danbenjamin, were having early in the live broadcast of Build and Analyze episode 77. <– Show notes should be available after the show is over.
D.L. Damore 