Podcasting

With Big Stars and Paid Subscriptions, Luminary Aims to Be the Netflix of Podcasts – The New York Times

by dldamore

With Big Stars and Paid Subscriptions, Luminary Aims to Be the Netflix of Podcasts – The New York Times:

“Most podcasts are free, but the Luminary app — set to arrive by June — will focus on subscriptions. For $8 a month, subscribers will gain access to Luminary’s ad-free lineup. “

*Another monthly subscription to pay for? If people start to add up their subscription costs they might be surprised. 

Wonder if Apple will try something similar with podcasts and have it part of Apple Music with exclusive podcasts. Apple has the cash to try something like this. Perhaps you could even use third party apps to access this service that helps you make playlists and compelling content.

Podcasting Has An Ad-Skipping Problem, Too – WSJ

by dldamore

Podcasting Has An Ad-Skipping Problem, Too – WSJ:

“Podcasting Has An Ad-Skipping Problem, Too The 15-second skip button allows listeners to avoid commercials”

*Ads need to be relevant to the listeners of the show. People will continue listening if the product is relevant to them.

Also, if the listener has a device in their pocket there is some resistance to pulling it out and forward skipping.

**Some corded and bluetooth headphones have the ability to skip ahead as well using physical buttons.