The Story: Create Opportunities by Engagement

How can you leverage your work to meet new people? If you’re a blogger or create videos, some of the best new material will come from the most unlikely sources. If you are curious and open to new ideas, you’ll encounter fascinating people to write about or film.

via Web Ink Now: I love Fargo, ND in winter! What do you love?.

While checking RSS feeds in Google Reader, I came to a bunch of recent posts by David Meerman Scott and came across the passage above. It really hits on something. You can find interesting people everywhere. Engage with people more often to find great stories. The ones that are remarkable and worth documenting in some way are waiting to be shared. Ways to share might include, writing, podcasting or video.

Lesson: Meet people. Let them bring their story to you.

This is why tweetups are such a powerful opportunity. Serendipity can make magic.

*This post is more about creating opportunities to meet people than it is about leveraging your work.

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