There was something great about the ability to experiment with an idea before committing to it and before sucking other people’s money into it. When it didn’t work, it didn’t work. No need to pivot to save face or get your investors whole. Just shut it down and tinker on another idea.
*The ability to tickle ideas and see how they react is powerful. Don’t get over invested in an idea or business that isn’t and will not work in the market.